Digitize customer interactions for your own analysis and for training the ad platforms' neural networks

Cases

• • in the demo

  The ad source is lost between domains. For example, the brand site, the city site and the booking platform

  If the booking happens on another site, the ad that brought it gets no credit in your reports – how to carry the source across domains, with a live demo.

  • GA4
  • GTM
  • sGTM
  • Google Ads
• • in the demo

  Ad blockers: some conversions never reach Google, and the ads learn without them

  Visitors with ad blockers still book, but Google never sees it and the ads learn without them – three ways to close the gap, and a demo you can check with your own blocker.

  • GA4
  • GTM
  • sGTM
  • Google Ads
• • in the demo

  Cookie consent for visitors from Europe: what your ads lose and how to lose less

  Visitors from Europe who do not accept cookies drop out of Google audiences and conversion tracking – what is mandatory if your company is not in Europe, and how to lose less, with a live demo.

  • GA4
  • GTM
  • sGTM
  • Google Ads
• • in the demo

  Cookie consent when your company is in the EU or UK: comply with the law and lose less

  If your company is in the EU or the UK: what the law requires, what Google requires, what data your ads lose without cookie consent and how to lose less, with a live demo.

  • GA4
  • GTM
  • sGTM
  • Google Ads

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Who built this

Anton Kozhanov – marketing data and attribution engineer. Own server-side Tag Manager on own infrastructure, a first-party loader and cookies, a journey vault with export and deletion. Four years on a theatre's measurement (revenue ×2.3 on his watch, ad spend held near 7% of revenue) and a call-tracking → CRM → ads feedback pipeline for a manufacturer (cost per lead −25%, a 2.5-year low).

Book a call

Bring your website, booking platform or CRM and the gap you cannot explain. We trace it on your systems and decide what is worth fixing first.